Monthly Giving Programs
GMS makes your monthly giving program an automatic success.
Whether you already have a monthly giving program, or are eager to get one underway, GMS can make a world of difference. Monthly giving programs that use Electronic Funds Transfer (EFT) enjoy a much lower attrition rate—five to fifteen percent a year—compared to up to 25% for credit cards and 35% for checks. Plus, ACH is much less expensive for you to process. Your donors will love the convenience and peace of mind knowing their gifts are getting to you accurately and on-time--every time. Church members can finally have a way to tithe consistently even when sick, on vacation, or when they forget their checkbook. They choose how much to give and how often--weekly, bi-monthly, monthly or quarterly--from their debit or credit card, checking or savings account. Recurring fees for daycare or school can be paid electronically with the same automatic solution.
Listen to this recorded webinar on eStrategy for Nonprofits to learn more about the benefits of monthly giving and how to leverage more support and donations online.
The benefits really add up.
Combine the long-term loyalty, higher annual gift amounts, and the low attrition rate of EFT and you've got good cause to celebrate. Give your donors a no-hassle, convenient way of putting their gifts to work fast and you'll receive plenty of rewards:
Gain more income and more donors: Research confirms donors contribute 100-to-200% more when participating in monthly giving programs. Plus, the more options you offer, the more donations and donors you'll enjoy.
Enjoy stable, predictable cash flow: Peace-of-mind in planning for the future.
Build stronger, long-term relationships: Studies show donors will stay with you for five to ten years.Attract young donors: Make it easy for kids to start giving early, using the technology they know and love.
Put more towards your mission: Processing paper checks is getting more expensive all the time--the Fed raised costs more than 12% last year alone. ACH transactions cost a fraction of checks and credit cards so you can put more of each gift towards what it was intended for--making a difference.
Save time and money: Save on postage and processing. Plus eliminate the hassles of bounced, lost and stolen checks. Your savings grow right along with your base of donors.
Set yourself apart: There are plenty of worthy causes out there. Give donors every convenience and reason to choose yours.
So, with a lower drop-off rate, how much of a difference can an electronic monthly giving program make? Huge—take a look at this single-gift versus monthly donor comparison over just ten years:
Year |
Renewal Rate |
# Donors Remaining |
||
Single |
Monthly |
Single |
Monthly |
|
1 |
50% |
90% |
500 |
900 |
5 |
80% |
90% |
196 |
656 |
10 |
90% |
90% |
92 |
387 |
*information from ‘Hidden Gold' by Harvey McKinnon
The additional 295 donors under the monthly program, giving only $10 per month, translate into over $35,000 more a year in contributions.
The right partner makes all the difference.
Be sure to evaluate your EFT/monthly giving solution provider on these important points:
- Total cost: Set-up or hidden monthly fees can catch you by surprise.
- Turnaround time on donations: You need to put those gifts to work pronto.
- Donor enrollment process: Remember, one of the goals is to remove the hassles.
- Support: You need a partner, not just a processor.
- Flexibility: The solution needs to integrate with what you already have.
- Convenience: You need one reliable source for both ACH and credit cards.
- Reporting: Timely, accurate data keeps you on the right track.
We do all the work. You get more funds, more often.
GMS has a real gift when it comes to making monthly giving programs cost-effective, fast, secure and reliable. Here are just a few of the reasons to put your faith in GMS:
- No set-up or monthly fees. Just low transaction rates based on your actual volume.
- No charge for changes and additions.
- No software to buy.
- Flexible solutions that fit your technology--from faxing one-time forms to integrating with your web site.
- Marketing support to help educate your donors on the benefits of going electronic.
- A Green Initiative that helps you help the environment.
You need more than technology or processing. You need a partner that rolls up their sleeves and works alongside you to keep funds coming in year-round. Our mission at GMS is to help you fully realize yours. We provide education and roundtable discussions to non-profits and churches through our affiliation with the Association of Fundraising Professionals (AFP) on a local, regional, and national level.
Don't have a monthly giving program yet?
Not offering donors affordable and convenient ACH?
Just accepting credit cards or one-time gifts through your web site?
Using PayPal?
If any of these describe your donation solution, GMS can help. Talk to one of our Payment Consultants to find out what it's costing you now and how easy it is to save money while offering your donors more ways to give--automatically.
Now that's a true gift. Call GMS at (800) 947-3156 or email us today.
Get more information, including easy-to-customize marketing kits, to make it easy and safe for donors to support your efforts—every month—
automatically.
